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The Fashion Geek Podcast

86 | The Cap Everyone Is Talking About With Will Roberson

Will Roberson is a fashion designer from Harlem, renowned for his unique and custom hat designs that have caught the attention of celebrities like Michael J. Fox, Brooke Shields, and the late Alpo Martinez AKA Paid in Full. With a background in the music business and a seamless transition into fashion, Will has made a name for himself as a game-changer in the industry, particularly known for his luxurious and one-of-a-kind creations.

Guest Links

Timestamps

00:00 Michael J. Fox: A Loyal Client
00:25 Introducing Will Roberson: From Music Producer to Fashion Designer
01:07 The Birth of a Designer: Will's First Break
03:50 Celebrity Endorsements: The Power of Hats
04:40 The Journey to Hat Making: From Coats to Caps
06:35 Harlem Roots: Community Support and Recognition
14:49 Expanding Horizons: Global Reach and Unique Designs
15:26 The Lucky Logo: A Symbol of Success
21:57 Madison Avenue: Breaking into High-End Retail
25:22 Celebrity Endorsements and Media Exposure
26:03 Breaking Barriers: First Black Retailer in Blue and Cream
26:59 Expanding Horizons: Going International
27:26 Michael J. Fox: From Client to Fan
28:30 Alpo Martinez: The Iconic Model
29:48 Influence of Dapper Dan and Mel Maxi
32:13 One-of-One vs. Mass Production
33:24 Stetsasonic and Product Placement
37:48 Chuck Wilson: A Pandemic Connection
39:35 Origen: Holistic Vodka Venture
43:41 Fashion Inspirations and Personal Style
48:27 Always Be Fly: Final Thoughts

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Transcript

Will Roberson [00:00:00]: You know, Michael J Fox comes in here. Often, he's always looking for his stuff. And then she printed out a receipt to show me, you know. And I'm looking at the receipt, you know, this, that, and then my hat is there. And she said, he loves your stuff. He's always he comes back all the time looking to get a hack from you. So Michael J Fox, you know, is one of my client. Reginald Ferguson [00:00:26]: Welcome to the Fashion Geek podcast. The show that helps you learn more about men's fashion and get some tips to help you dress your best. This is Reg Ferguson, fashion geek number 1. And I'm a men's fashion consultant here in New York City, born and raised. My mission is to help you learn more about men's fashion so you can become fashion confident. Reginald Ferguson [00:00:51]: Are these the best caps in Reginald Ferguson [00:00:52]: the world? Do you even wear a cap? Will wearing 1, especially this one, make you fashion confused? Or will wearing 1, especially this one, make you fashion confident? Reginald Ferguson [00:01:07]: My guest Will Robison is here on Reginald Ferguson [00:01:09]: the show because he's a newly minted fashion designer. Designer. He went from the music business to the fashion business. His cap designs are so popular, they're selling on Madison Avenue. So, how do you get Brooke Shields to wear your cap? The first cap you ever made, a trucker, and charged her 100 of dollars Reginald Ferguson [00:01:31]: for it. Reginald Ferguson [00:01:34]: Hey. If you ever found yourself staring at the closet not knowing what to wear, if the idea of shopping for clothes makes you feel physically ill, wait till the end of the show and I have something for you. But for now, let's get to the show. Reginald Ferguson [00:01:50]: Yo. Today, we're gonna talk with Will Roberson, who now is a fashion designer. I knew him when he was just a music producer and we met actually within fashion. We met at a slow wear sample sale. Will Roberson [00:02:06]: In SoHo. Over in SoHo. In New York. Yeah. Reginald Ferguson [00:02:09]: New York City. Yep. And we're here in the upper west side. And we're gonna talk about something the everyday man should have an interest in. How do you make a cap so popular that celebrities are buying it left and right? And should you be rocking this cap? Will in the building. How are you, man? Will Roberson [00:02:29]: How are you? I'm well, man. Reginald Ferguson [00:02:31]: Yes. So before we go into our talk Good to Will Roberson [00:02:33]: be here. Good to be here. Reginald Ferguson [00:02:34]: Hey. Well, it's good to be here because we are your guests. Will Roberson [00:02:37]: Yes. Reginald Ferguson [00:02:37]: This is my my rooftop. This is a dope setup. Thank you. Love this deck. This is Will Roberson [00:02:41]: Thank you. Reginald Ferguson [00:02:42]: We're moving on up at the Fatch Geek podcast. No doubt. So before we go into our topic, please tell us, so what do you do? So what do you what do you do? Will Roberson [00:03:09]: I am a designer. I've actually always been a designer. Reginald Ferguson [00:03:13]: Did I know that? Yeah. Will Roberson [00:03:16]: I got my first, job designing, in the eighties. I think it was like 1988. I was walking into an office with a friend of mine named Corel Henderson, and we were going into a gentleman's office. His name was Gene Griffin. Griff? Yeah. Yeah. Yeah. He was scared. Will Roberson [00:03:37]: Yeah. Yeah. Griff. Yeah. So at the Reginald Ferguson [00:03:40]: time I'm a New Yorker. Yes. Yeah. Will Roberson [00:03:41]: At the time, we had Teddy Riley and and, Guy and Rex in effect. And so, actually, I I walked into the office and, Jean saw some shoes that I was wearing and I had painted, like, some African faces on some black suede, very warm old shoes. And, so I walk in and he looks at me. He stops everybody in the office and he says, where did you get those shoes? I said, oh, I did that myself. He said, really? I said, yeah. He said, oh, well, then you need to start doing stuff for Rex and the Fat. I said, alright. He said, they have a show coming up at the Palladium. Reginald Ferguson [00:04:19]: Oh, my God. Palladium. Will Roberson [00:04:21]: Yeah. They had a show at the Palladium. And and at the time, Rex and Effect had the number one song in the country. Rump Shaker. Rump Shaker. And so, Gene gave me some money and he told me to make some denim jackets for Wrexham Effect. So I went and I bought some denim jackets and I painted them and I embellished them with crystals and stuff like that, and delivered backstage at the Palladium at the show. I just delivered straight backstage and they put them on and they went out on stage and performed. Will Roberson [00:04:52]: That was my first experience as a as a designer. I think I was probably around, like, 16 or 17 years old. Holy cow. Yeah. Reginald Ferguson [00:05:01]: It's a pretty cool story. I did not know it. Will Roberson [00:05:03]: Yeah. And and and ever since then, I've been making stuff for myself. And every now and then, I would have private clients that, you know, make something for me. So I've always had experience, like, working with fashion. Reginald Ferguson [00:05:15]: Okay. Yeah. Then I know that. And for those of you listening that are new, this is not his first rodeo on the pod. So Right. Since the first time Mhmm. You came on the pod till now, I did not know any of that. Okay. Reginald Ferguson [00:05:31]: But now, here we are, your second time on the pod. Yes. You've got this. Hats. Hats. Yes. But more importantly, it's who is wearing these hats. Will Roberson [00:05:45]: Right. So Everybody. Brooke Reginald Ferguson [00:05:49]: Shields has rocked your cat. Will Roberson [00:05:51]: Mhmm. And most of it on her Instagram too. Reginald Ferguson [00:05:54]: Yes. I saw that. I did my research. Mhmm. Michael j Fox Mhmm. Rocks your cap. Yes. Yes. Reginald Ferguson [00:06:02]: And now we're gonna keep it very, very cultural between he and I and only certain people in New York. The late Alpo Will Roberson [00:06:09]: Yes. Reginald Ferguson [00:06:10]: AKA Paid in Full, if you've ever seen this movie Yes. Rocked your cap. Will Roberson [00:06:14]: Yes. Reginald Ferguson [00:06:15]: Yes. A blue velvet joint. Will Roberson [00:06:16]: And the black too. And the black. Yeah. The black and the blue velvet. I started I decided in 2020 to make hats. Before that, I was making coats. Reginald Ferguson [00:06:28]: Why did you decide in 2020 that you wanted to start designing caps? Will Roberson [00:06:34]: Hats? Well, like I said, before I was I decided to do hats, I was making coats. And I was working with, my ex lady, Alicia. Yep. I know. Reginald Ferguson [00:06:45]: Big shout out. Yeah. Will Roberson [00:06:46]: She was assisting me. And we were making very elaborate coats with, army coats with fur on inside and fur that you can take off and all that stuff. And, we put together around 10 coats and I sold 9 of them. I just have one left. My first coat, I sold to, a good friend of mine named Amy Homewood. And she paid $2,000 for my first coat. Reginald Ferguson [00:07:13]: That name is gonna come back. I've done my research. Will Roberson [00:07:16]: It's gonna come back. Reginald Ferguson [00:07:17]: Yeah. I know this name. Will Roberson [00:07:18]: So, in making the coats, it took a lot of money to make them, you know, because of all of the different, details and the fur and all that stuff. The sourcing. The sourcing. The sizing. I I have everything made in the garment district in New York City. Oh, nice. Yeah. So, it was it was successful but it was it was just a lot of work, you know. Will Roberson [00:07:44]: So 2020 comes around, the pandemic hits. I'm walking around, lower Manhattan Manhattan and I was wearing a blue velvet hat. And I noticed I got about 20 to 30 compliments on a blue velvet hat that I was wearing. And I think on the 30th compliment, I took the hat off and I looked at it and I said, if they like this hat, I'm gonna make hats that people are gonna love. And that's my journey. I started in 2020. I started with the street guys in Harlem. Reginald Ferguson [00:08:22]: And you're from Harlem? I'm from Harlem. Yes. From uptown. Will Roberson [00:08:24]: Yes. I'm from Harlem. I made my first hat. I wore it and a friend of mine named Rock, he was in the record business. Him and Dame Grease had, DMX. Oh, wow. Yeah. Yeah. Will Roberson [00:08:40]: Yeah. Like, he invested in the 1st DMX album. It's my friend, Rock. And I I made my first black velvet hat and he saw it and he just, snatched it off my head. Yeah. He saw me wearing it and snatched it off my head and put a $150 in my hand. And that's how I sold my first hat. I wasn't even trying to sell it. Will Roberson [00:09:00]: Right. So after that, Alpo was around. He had come home from prison in 2015. And when he came back to Harlem, he, wanted to get with the guys in Harlem that were movers and shakers. So he was with, Harlem American, the Harlem Gatsby, and also, Mel Maxey. Mel Maxey is a designer who does a lot of a lot of celebrities. Wendy Williams, Rakim, what's the guy? Kevin Gates. He he does a lot of people. Will Roberson [00:09:42]: And so Mel Maxey, one night said, Will, I wanna buy a hat from you. He said, meet me at, Barrowan on a 120th in Lenox at 8 o'clock. So Barrowan was a was a a spot during the pandemic that a lot of movies and shakers would congregate at, you know. So one night, I met him there at 8 o'clock and in front of a whole group of people, I bought the hat. I gave it to him and he purposely did it where everybody could see him paying me for the hat. Nice. So that was like him kinda like The stamp. Stamping it. Will Roberson [00:10:22]: You know, like like, yo, this is this is hot. Legit. Don't ask him for that, you know, don't try to get nothing short. Reginald Ferguson [00:10:28]: Sure hook up. Will Roberson [00:10:29]: Right. Right. I'm paying him for that. Right? And then after that, Alpo also supported me and started wearing, my hats, you know. And there's several videos on YouTube that you can see Alpo wearing, the blue velvet or the black velvet. And Alpo also paid he bought the hats from me. I, you know, nothing was free. He he he paid for them. Will Roberson [00:10:52]: And so, Alpo was also known as a fashion icon because he's one of the guys that helped, put Dapper Dan on back in the day. Remember? Yeah. So he used to get bags of clothes from all kinds of designers. And he and I and one day, I saw him I saw him with a bag and he was like, yo, I'm not wearing this shit. So he had he made a conscious effort, to support what I was doing. And, my my loyalty, to him was because he was loyal to me, and our association was purely from a fashion standpoint. You know, I would get calls, from some of my friends sometimes, some street guys that I know, and they would say, why are you hanging out with Alpo? You know, the streets aren't finished with them there yet. They was, like, calling me out of concern. Will Roberson [00:11:40]: Like, yo, you know, you know, I wouldn't be hanging out with him, you know. The streets aren't done, you know. But I'm like, you know what? Not he supported me, so I'm gonna support him. I feel funny. Can't tell me nothing different. Then my nose You know? And that's that's how that came about. Wow. Yeah. Reginald Ferguson [00:12:16]: So it literally sounds like, you know, you're from uptown. You're you're a Harlem sun. Yep. Right? Mhmm. Just having the strength and the love of your own community. Yeah. They put you on. Will Roberson [00:12:34]: Yes. Yes. Yep. Harlem is worldwide worldwide Harlem is known as a style, culture, music, dance, you know. It it's I mean, like, Diddy, like, Diddy claims Harlem, you know. Even though Diddy is, like, from Mount Vernon. But he always made sure he had that connection to Harlem because Harlem Harlem Worldwide is known as a as a trendsetter. Right. Will Roberson [00:13:01]: So it was only natural that I started in the streets of Harlem, you know, with my with my new product, my hats. Reginald Ferguson [00:13:10]: Around a year or so ago, you know, here in the city and for everyone who's listening, the 50th anniversary of hip hop was done in a very big way here in New York City. Yes. Will and I are both natives. I went to an event at the New York Public Library. On 5th Avenue. Okay. And Charlie Ahern was there for Wild Style. Mhmm. Reginald Ferguson [00:13:37]: Fab Five Freddy was there. Yeah. Will Roberson [00:13:38]: I know Fab. Reginald Ferguson [00:13:39]: I'm sure you do. Will Roberson [00:13:40]: I made a coat for Fab, actually. Oh, really? Yeah. Actually, I I made a coat for Fab and and I gave it to him as a gift. Me and Alicia went to his house one day. He has a brownstone up in Harlem. And, I made the coat for Fab and I showed up, one day with Alicia and we rang the doorbell and I had a bottle of champagne. And so, he opens the door and I'm like, You're fab. I have your coat. Will Roberson [00:14:06]: Because I called Fab. I said, You're fab. I'm gonna make a coat for you. So I showed him the pictures. He loved it. He said, Yo, alright. Bring it by. So, brought the, the coat to his house and, at first, he was a little bit apprehensive because he thought that maybe I was looking to sell it to him or something. Will Roberson [00:14:24]: But when he saw the bottle of champagne, he realized, like, no, man. This is, this is for you, man. Because Fab is a cultural icon, man. Yeah. He's somebody Taste maker. He's a taste maker. He's somebody that, if I could do it all over again, he's one of the people that I would like to, be be reincarnated as because Fab Fab was at the beginning of culture and so many different aspects, you know. Friends with Le Basquiat. Will Roberson [00:14:46]: He did the 1st hip hop tour in Europe, you know. He was a graffiti artist. Like, Fab is is a huge cult cultural culture guy and, I look up to him. Well, Reginald Ferguson [00:14:57]: there was another person who I'm assuming you know because I'm looking at this cap on this okay. Oh, okay. And we kicked it. Okay. And she introduced me to Fab. Okay. But she has your cap on. I'm like, okay. Reginald Ferguson [00:15:18]: What's going on? I'm like, this is Yeah. Yeah. Will Roberson [00:15:20]: But what Reginald Ferguson [00:15:21]: is this? This is wildfire. Will Roberson [00:15:23]: Like Well, Mindy is also a New York City legend. Mindy owns a editing company called Rafiq. Rafiq film and editing company. And she's had it for about, maybe almost 30 years. But she was a student of Rafik, and she used to work there. Rafik passed away, and when he passed away, he gave her the company to continue the legacy. Oh. Yeah. Will Roberson [00:15:48]: Because because it's older than, like, you know, being Us. Yeah. It's older than us. Yeah. Yeah. So Mindy and I have been friends for a very long time. I met Mindy when I was editing a project about maybe 25 years ago, and we've been tight close friends ever since. And she's she's one of my clients, man. Will Roberson [00:16:06]: She's purchased paintings and she's purchased maybe 4 or 5 hats from me. Yeah. So that's interesting. Reginald Ferguson [00:16:12]: Yeah, man. I was totally Will Roberson [00:16:14]: I didn't know it was Mindy. You told me you saw somebody, but I didn't know it was Mindy. Reginald Ferguson [00:16:17]: You are, you know, I knew one day this may happen. So I gotta, you know, I gotta keep it on the low. I can't, you Will Roberson [00:16:22]: know. Okay. Yeah. Yeah. Reginald Ferguson [00:16:23]: That was the person and it just I went, okay. What what is going on? Will Roberson [00:16:28]: Yeah, man. It's everywhere, man. You know? Reginald Ferguson [00:16:31]: Well, it literally is everywhere because in my research, people are rocking your caps in Rio. Will Roberson [00:16:40]: Yes. All over the world. All over the world. Rio, London. Reginald Ferguson [00:16:44]: The UK. Yeah. London. Will Roberson [00:16:46]: Yeah. I had a client fly her from the UK about, maybe, 2 months ago to come get her custom hat, you know. Yeah. All over France, Paris, everywhere. Yep. Reginald Ferguson [00:16:57]: Alright. So, you know what? I'm gonna leave that question. I'm gonna leave that question. Okay. I want you to explain to me and the audience the the history, the story of this logo which you call Lucky. Will Roberson [00:17:19]: Okay. Alright. Lucky is a dog, a foxhound. In 2011, I was hired to do a video called All Dogs Don't Go to Heaven. And I drew a caricature of a dog and I wanted an artist to make some cardboard dogs for me and I was gonna have the dogs, like, burning in the streets, you know. It was an idea that I I didn't use though, but the drawing, I took it in, I drew it, I threw it in the drawer. And about 2 years later, I was at a meeting with someone and I, and I, I took my box of ideas and the drawing fell out. My friend, his name is Dennis Hamilton, and, the drawing fell out of the box and he picked it up and looked at it and he said to me, did you draw this? So I said, yes. Will Roberson [00:18:09]: He said, you know what? You need to be doing more of that. I said, okay, fine. You know, because I'm a person, I I I view everything as like the universe is talking to me. God is speaking to me, you know. Like when I kept getting the compliments on the hat, I took it off and I looked at it and I said, you know what? That's the universe telling me this is something that I should probably be doing. So when he said, You did that. Do more of it, I said, say no more. So I started making paintings of the dog and I have my first art exhibition with Lucky at a gallery called Rocks Gallery on the Lower East Side. Will Roberson [00:18:48]: It was the coolest gallery on the Lower East Side. So I have my first exhibition at Rocks and at that exhibition, there was like a 1,000 people that came out. It wasn't just me. It was a group show. Understood. Me, Peter Beard, Sean Lennon, Natalie White. It was a lot of well known artists at this, show. But the Huffington Coast came down and covered my exhibition of of my paintings of Lucky and wrote a huge piece on me as an artist in my history, you know, because when I was 14 years old no. Will Roberson [00:19:23]: No. I was 12. I had an opportunity to paint with, Willem de Kooning. Reginald Ferguson [00:19:27]: De Kooning. Yeah. We talked about this. Will Roberson [00:19:29]: Yeah. Yeah. And so, this is now the 10 year anniversary of me, creating Lucky, you know. And, you know, when I decided to turn it into fashion and put it on fashion, it became a logo that when people see that, they know it's me. Because you need to have, symbols. People follow symbols, you know. So without my name being on it, they see the dog and they know, oh, that's the little Roberson hat, you know. Reginald Ferguson [00:19:58]: So you're doing, for the people who are not watching but only listening, so you're doing bucket hats. Will Roberson [00:20:04]: I'm doing bucket hats. You're doing baseball caps. Baseball caps. You're doing trucker hats. Trucker hats. Reginald Ferguson [00:20:10]: And you're doing wool hats. What I call Cash work. Okay. Will Roberson [00:20:15]: That's still wool. Yeah. And I and and I'm I'll show you some other stuff too. Like mask. Like, this is a all handmade mask for winter. Trimmed with leather with leather, right? You know, and I made this so if you smoke in a joint, you can have your mask on. Reginald Ferguson [00:20:40]: There was a hole, ladies and gentlemen, for you to put your product. Will Roberson [00:20:45]: Yeah. You know, you could have the mask on it in the hole for the smoke you're joining with, you know. Yeah. I I decided to take it in so many different directions, you know, because you always got to come out with something different, you know. You can't bore the people with the same thing all the time, you know. So, this is my fisherman hat. Let me show you this. This is my fisherman hat. Will Roberson [00:21:08]: Okay. But it has some exotic skin on the inside. See that? This is a fish from the Amazon. What's the name of that? Reginald Ferguson [00:21:15]: So, yeah. So, ladies and gentlemen, who are just listening, this is a orange bucket hat, which he also calls a fisherman hat. They're interchangeable. But what's unique is the inner lining of this hat. Will Roberson [00:21:30]: It's one of the exotic fish skin from Amazon. Reginald Ferguson [00:21:33]: Yes. An exotic fish skin that Will Roberson [00:21:35]: we both forgot forgot the name. Reginald Ferguson [00:21:38]: Right. Right. But it's not Will Roberson [00:21:39]: a Parana. Reginald Ferguson [00:21:40]: So It's Will Roberson [00:21:40]: a Para Para Roku. Something like that. Something like that. Something similar. Yeah. What I'm seeing and these are all one of 1 by the way. All one of ones. Every hat that I make is 1 of 1. Will Roberson [00:21:54]: Wow. The hat that I'm wearing right now is a hat with with real diamonds in the eyes and and, the buckle on the back is solid gold. It's a solid gold, buckle. So this hat will be, if I sold it, it will be $25100. Reginald Ferguson [00:22:12]: Diamonds in the eyes. Yeah. You have sold. I sold Will Roberson [00:22:17]: a hat with diamonds. Reginald Ferguson [00:22:17]: With diamonds in the eyes. Will Roberson [00:22:18]: Right. I saw. Yeah. My first hat that I sold for $1,000 is because it had, 12 point, Marquise Diamonds in the eyes. I got inspired after I sold my first hat for $500. So after I sold the first one for 500, I was like, wow. I wonder if I could sell 1 for a 1,000. How can I sell a half 4,000? So maybe if I put some diamonds in the eyes, then, you know, that'll justify me selling a half $4,000. Will Roberson [00:22:50]: It was just an idea. But when I sold it, I was like, wow. I said, okay. Then I created this one, you know. So it was like just levels to shit, man. Reginald Ferguson [00:23:00]: It was Will Roberson [00:23:01]: like, it kept going up, up, up and up, man. My dream kept coming true along the process from my first half was like a $150. Reginald Ferguson [00:23:12]: What is the most expensive cap you sold so far? Will Roberson [00:23:15]: It would be the $1,000 one. The $1,000. That I sold. Right. Yeah. So Reginald Ferguson [00:23:19]: that's that's the cap now. Will Roberson [00:23:21]: I've got it. Reginald Ferguson [00:23:21]: Cap for the cap. Yes. $1,000. Will Roberson [00:23:23]: I got a $1,000 for a hat. Okay. Yeah. Okay. And, you know, I'm not, you know, Armani or, you know, Prada or, you know, I'm Will Roberson, you know. And, that was very inspiring for me, man, you know. So after the street guys, you know, took to my hats, I ended up on Madison Avenue. Reginald Ferguson [00:23:46]: Yes. Let's talk about that. I have done some research. Yeah. You are now retailing at Blue and Cream Mhmm. On Madison. Will Roberson [00:23:57]: 87th Street in Madison Avenue. Reginald Ferguson [00:23:58]: I'm well aware. Will Roberson [00:24:00]: Yeah. And I got receipts. Reginald Ferguson [00:24:02]: I believe you literally and figuratively. Will Roberson [00:24:05]: Tell me Reginald Ferguson [00:24:06]: how this relationship with you and I'm gonna assume mister Goldstein, Jeffrey Goldstein. Yeah. How did that happen? How did you get to Madison Avenue? Will Roberson [00:24:17]: I walked in the store. Jeff was in the store. And, Jeff saw my hat and he said, where did you get this hat? I said, I made it. He said, oh, yeah? I said, yeah. I said, I noticed you don't have no black designs in here though. He said, you he said, okay. He said, I'll tell you what, give me 10. Not of the diamond hats, but give me 10 hats. Will Roberson [00:24:44]: And this was right when he first opened on Madison because he has several shops around the city. Right. There's but the original shop is in the Hamptons. Yep. There's one on Bleecker. There was one on the Bowery, but that's not there anymore. Okay. And the Madison Avenue shop on 87th Street. Will Roberson [00:25:01]: I made a collection for his Madison Avenue shop. The shop, I mean, the hats immediately began to sell out on Madison Avenue. And I started getting calls, from some of Jeff's friends. And the first call I got was from a guy named Jay. Now, Jay is the is the gentleman who, made the Rush Hour movies. Reginald Ferguson [00:25:23]: Jay Stern. Will Roberson [00:25:24]: Yeah. Yeah. Jay Stern. He called me twice. First time he called me, he said, Will, I love your hats, man. Can I get a hat for free? I said, no. I said, no, Jake. Hung up on him. Will Roberson [00:25:40]: Right? He called me back again. Will, man. Will you love your hats, man? You know, can you come on, man. Just, you know, I'm famous. So I looked I looked at his Instagram. I said, Jay, you're not famous. I said, your movies are famous. Stuff that you've done is famous, but I said, nah, Jay. Will Roberson [00:25:57]: Plus, you're rich. Reginald Ferguson [00:25:58]: Yeah. He's a producer. Yeah. Will Roberson [00:25:59]: You did Rush Hour. You did, Horrible Bosses and all that. Reginald Ferguson [00:26:03]: A stack. Will Roberson [00:26:04]: Yeah. So you could pay me, Jay. Yeah. So then I finally let him get a hat on a discount. So we we worked out a deal. Oh my god. Yeah. So he he he's rocking my stuff. Will Roberson [00:26:13]: So one day, I went into the shop and, a girl who works there, she told me she said, you know, Michael J Fox comes in here. Often, he's always looking for his stuff. And then she printed out a receipt to show me, you know. And I'm I'm looking at the receipt, you know, this, that, and then my hat is there. And she said, he loves your stuff. He's always he comes back all the time looking to get a hat from you. So Michael J Fox, you know, is one of my clients. I never met him, you know. Will Roberson [00:26:48]: But I I was like, wow. Like, you know. And then, Brooke Shields, you know, she came she came out of that, Madison Avenue, situation as well. So, did Kelly then Simon? Yep. The model. Yeah. The model and from Real Housewives? Mhmm. Yeah. Will Roberson [00:27:07]: She came in. She had a fur collection that she had in blue and green. And she did a photo shoot with her fur jacket on, and then she put on one of my hats. She was like, I love these hats. She put them on, and then that ended up in the Daily Mail in London. Oh, so? Yeah. So that's that's how that came about. So, you know, you know, I mean, I've been very fortunate, just going with my my my, instincts and my, you know, listening to the inner voice to say, man, you better make hats because that's gonna Reginald Ferguson [00:27:44]: be the next big thing. And then, boom, all of this stuff happened. You know, that's how it came about. How did it feel how did you feel when you became the first black retailer and designer in blue and cream? Will Roberson [00:28:02]: It's one thing to get in a shop but it's another thing to sell from a shop, you know. And so, the first dream was to get in. But then, my stuff started flying off the shelf. I was like, wow, like, you know, I really have something here, you know. And I felt accomplished, man. It was like, really, it was a dream come true for me, man, you know, because I after I was in there, I I know several other black designers that tried to get up in Bloom and Cream and they it didn't happen for them, you know. So I I feel very, very lucky, very fortunate, You know? And, I wanna take my my hats now international. You know? I think I made a lot of impact in America and New York City, but now I wanna go to, Asia. Will Roberson [00:28:47]: I wanna go to Korea. I wanna go to Japan. You know, I actually wanna get, like, some type of deal so I can make this a mass product. Because right now, these are art pieces because they're all 1 on 1. Right. But I would like to do, like, a like, a major mass production deal. Like, that's where my where my mind is at right now. Reginald Ferguson [00:29:07]: When you found out that Michael j Fox not only was a client Right. Will Roberson [00:29:14]: Or was a fan. Reginald Ferguson [00:29:15]: But but but became a fan. Yeah. And Michael J Fox is our heroine. Right? Like, that's Alex Piki. Yeah. So how did it feel someone that you grew up with from afar Yeah. All of a sudden is checking for you? Will Roberson [00:29:32]: I was I was blown away, man. I mean, it it was, you know, like I said, this whole experience of, me making these hats and, the the reception that I've gotten, it's been it's been immense, man. I'm very humbled by you. You know? Very humbled by you. Reginald Ferguson [00:29:53]: I mean, when you think about it, Will, you went from your happy and truly ghetto fab Will Roberson [00:30:01]: Yeah. To then hitting the mainstream. Yes. Yes. Yeah. I had no idea. But I I will say this, one day I was, on, 120 at the Lennox, and, Alpo had the blue velvet hat on. And as he was walking away, I said, you're Al. Will Roberson [00:30:24]: Well, actually, I called him Pope. I said, you're a Pope. I said, one day these hats are gonna be worth a lot of money. And then he turned around with that $1,000,000 smile, and he said, oh, yeah? You know? And then he walked off. Yeah. That was that was interesting. Interesting. And, you know, Alpo was my biggest, model out of everybody. Will Roberson [00:30:46]: I mean, he's been seen millions and millions of times. Unfortunately, when he when he died, you know, there's posts, that have millions of views on it. The, Fox News report had pictures of him wearing my hat. I don't even know how they got the pictures. Yeah. I was like, where did they get these pictures from? You know, the Fox News report and then all these documentaries on YouTube and all that stuff, you know, have him wear my stuff. You know. And I was like, wow. Will Roberson [00:31:15]: So he kinda cemented it into history. Yeah. You know, because his story is always gonna be out there. I think it's gonna be a series, actually, on his life coming soon. Oh, really? That's that's gonna be big when that comes out. Yeah. Yeah. So Reginald Ferguson [00:31:30]: You're from uptown? Will Roberson [00:31:31]: Yes. You Reginald Ferguson [00:31:32]: talk about Mel Maxey? Will Roberson [00:31:34]: Yes. Reginald Ferguson [00:31:35]: So you were talking about Mel Maxey? Will Roberson [00:31:36]: Yeah. Reginald Ferguson [00:31:37]: And I know Maxey was down with DAP. Will Roberson [00:31:39]: Yes. He was. He was a little kid, in the back of the shop, back in the day, when DAP was doing his thing on 125th. Yep. Reginald Ferguson [00:31:48]: I remember the spot. Never went in, but I Yeah. And, Will Roberson [00:31:53]: after DAP got busted, you know, you know, you know why DAP got busted. Reginald Ferguson [00:31:58]: Yeah. Because it was Mike Tyson. Yeah. Will Roberson [00:32:00]: Yeah. Right. And got into a fight with Mitch. Mitch Bloodbury. Right. And it was on the news Blew Reginald Ferguson [00:32:22]: the blew the lid off of everything. Will Roberson [00:32:24]: Gucci and them was, like, who was this guy using all over? Reginald Ferguson [00:32:27]: That stuff. Will Roberson [00:32:28]: Right. And then feds came in. Reginald Ferguson [00:32:30]: Yeah. He's a rapper. Will Roberson [00:32:31]: Shut him down. But, he said that was shut down, but Mel Maxey kept it going. I did not know. Yeah. Because Mel Maxey met a lot of the celebrities in the back of Dapper Dan. That's how he met Alpo back in the day, you know. So, Mel Max, he kept it alive, you know, throughout the years. And, you know, he's still doing his thing now. Reginald Ferguson [00:32:54]: Do you see any influence, because I do, between you and DAP? Like, I'm looking I'm looking at what you're doing. Okay. And you've got materials. Will Roberson [00:33:04]: Yeah. Reginald Ferguson [00:33:05]: I just I feel there's a connection. Will Roberson [00:33:07]: Well What do you think? In the spirit of Harlem and being an entrepreneur, yeah, definitely there's a connection. But the difference between me and Dapper Dan was I didn't put my my logo on Reginald Ferguson [00:33:22]: any mania. I didn't put Will Roberson [00:33:23]: my logo on anything, any other brand. Gucci or Elfie or nothing like that in the beginning. Like, it was just my guy Lucky, you know, standing alone. But after doing it for like 2 years, I decided you know, now I can mix Lucky with a little Gucci here, a little LV there, you know, because there's a client for that as well, you know. But I want, I wanted my my brand to stand up on its own before I started to do that. Reginald Ferguson [00:33:54]: Well, let's talk about brands. Yeah. Now I know you have you do one of ones. Will Roberson [00:33:59]: One of 1. Yeah. Reginald Ferguson [00:34:00]: Right. I noticed when I was doing my research Yeah. You have a distressed cap, baseball cap. Yes. What is the difference between your distressed cap and Balenciaga's distressed cap? Will Roberson [00:34:17]: The difference is mine is a 1 on 1 and Balenciaga is a mass product, you know. So I'm like, if people are willing to spend, 6, $700 on a Balenciaga cap that 5 or a 1000 of the people have, fine. But I decided, you know, I'll do what they're doing, but I'll make mine a 1 on 1. Okay. Reginald Ferguson [00:34:39]: Did you actually did you actually source Balenciaga's cap? Did you look at it? Will Roberson [00:34:43]: Oh, I went to Bergdorf Flipping, man. Reginald Ferguson [00:34:45]: Okay. Will Roberson [00:34:45]: I do my research. Okay. You know, when I start to make hats, I go and constantly do my research, see what the other brands are making and I go, you know what? None of these brands is is messing with my hats, you know. So I feel like this is the area that I can thrive in, you know. I always do my research though, you know. I do a lot of market research before I make Reginald Ferguson [00:35:05]: something. Now we're talking about your patrons. Okay. You got 2 fans that just got me all excited. Daddy o and Delight the sets of Sonic and rocking the caps. I saw the documentary Right. Unsung TV 1. Right. Reginald Ferguson [00:35:20]: Break that down. Will Roberson [00:35:21]: Well, you know, first of all, thank you guys. I appreciate it. You know, I was surprised at how much light my my stuff got in the documentary. I thought it would be a quick. Reginald Ferguson [00:35:30]: Well, how do you even how do you even know these guys? Will Roberson [00:35:32]: That's called product placement, by the way. You know, how do I know? I know Daddy O for like 30 years. Yeah. Daddio used to manage me, back in like 19, I think it was like 92. Wow. Him and Kedar Masenberg had Okeydoke Music in Brooklyn. Kedar Masenberg is a huge, executive from the music business. You know, we started with Daddy O and not long after I left, because, I left after about a year. Will Roberson [00:36:03]: Nothing was really going on with me. I called Kidar and I said, man, you know, I wanna release from my contract. He got offended. You know, you know how Kidar can Reginald Ferguson [00:36:13]: I actually do? Because, we almost went at it once. Will Roberson [00:36:17]: Yeah. Yeah. So anyway, he got offended, but he let me go. Okay. And then next thing I know, Eric Badu was out. Diaz was out. I was like, damn, I should have stayed, you know. But anyway, anyway, Daddio, started Kedar and, me and Daddio maintained the French. Will Roberson [00:36:34]: And, I used to run with Daddio in and out sessions that he as he is producing other people. Mhmm. You know, introduce Mary j Blige. Biggie's, real love remix because he became biggie. Reginald Ferguson [00:36:46]: Yeah. Yeah. Yeah. Yeah. That was him. I had no idea that was him. Yeah. I remember the reason. Will Roberson [00:36:51]: If you listen to it, Biggie says puff and daddy over in reverse. Reginald Ferguson [00:36:54]: Oh my god. That's right. Will Roberson [00:36:56]: Yeah. So, you know. Reginald Ferguson [00:36:57]: Yeah. I totally remember that. Will Roberson [00:36:59]: Yes. I, you know, running around with Daniel, with, you know, as he's producing different artists. You know, he done a lot of different productions with, like, Manheim Chili Peppers. Reginald Ferguson [00:37:09]: You know, Will Roberson [00:37:10]: they might be giants, The black rock group, Living Color. Reginald Ferguson [00:37:14]: Yeah. Will Roberson [00:37:15]: Check out a song called Honey Vibe, the video that he was in the video. He produced them. Okay. So he goes from rock to hip hop, but he also is a very stylish cat, you know. So he always admired my style and how I dressed and everything. And so, when I started to make hats, maybe, like, 4 years ago, started in 2020. And, when I first started, daddy o asked me what I had, and I had to tell him no because I just started Reginald Ferguson [00:37:47]: And you wanted a hookup? Will Roberson [00:37:49]: Well well, he well, he asked for a hat, and I wasn't giving nobody anything free at that time. Okay. Because in the beginning, I want to make sure that everybody who had my stuff was actually paying me for it, you know, because if you give everything away, you don't know, you know, the value of it in terms of what will will people actually buy it. You know, because a lot of lot of stuff, lot of brands, they give everything away for free at first, but then no one's buying it. I wanted to make sure I created the traction of people buying it first before I started to give away different celebrity and famous people. So for the 1st 2 years, if if you had a had a mind, you had you you had to know me and you had to pay him for. So so anyway, Daniel and Delight and Stetsasonic just had their flowers on on song. Yeah. Reginald Ferguson [00:38:38]: I saw the documentary. Yeah. Will Roberson [00:38:39]: It's a great documentary. It's pretty cool. Yeah. If you if you haven't seen it, check it out, you know, on TV 1. TV 1. They got, like, 40,000,000 people there. So, you know, it's it's it's a good platform. Anyway, hold on. Will Roberson [00:38:54]: Take a sit. Hold on, man. I was surprised to see how much they used my hat in the documentary. You know? Reginald Ferguson [00:39:03]: Yeah. It's there. Will Roberson [00:39:04]: I mean, it's in there a lot. And somebody was like, yo, man. Did you pay for that product placement? I I just said, no. I got the relationship. You know? So having relationships with the right people is important. Reginald Ferguson [00:39:13]: Yeah. Yeah. I totally agree. Will Roberson [00:39:15]: Yeah. Reginald Ferguson [00:39:17]: So you talk about relationships. Will Roberson [00:39:20]: Yeah. Reginald Ferguson [00:39:21]: Do some research on your gram. You have you got a guy. He's a stand. I mean, he he just reps you. Who is Chuck Wilson? Will Roberson [00:39:33]: Chuck Wilson is one of my one of my best clients. I met Chuck during the pandemic, at the SoHo Grand Hotel. Often frequent, the the SoHo Grand Diner. And Reginald Ferguson [00:39:47]: a Will Roberson [00:39:47]: couple of times I was in there, I looked across and I seen this very stylish black guy sitting there with all these diamonds and all the latest fashions and everything, real fashion play. So I said to myself one day, if I come in here again and see that brother again, I'm a go over and introduce myself. So one day, I went over. I introduced myself to Chuck, and, we had a great conversation. And I said, I'm a designer. I made hats. You know? He said, well, show me what you got. So, I showed him a couple of hats, and he bought 3, like, right on the spot. Will Roberson [00:40:22]: Woah. Yeah. No. Yeah. Yeah. Yeah. Yeah. Let me Reginald Ferguson [00:40:26]: say another d word. Will Roberson [00:40:27]: Yes. Wow. Well, he flies in, like, once a month. Reginald Ferguson [00:40:30]: Oh, he's not a New Yorker? Will Roberson [00:40:31]: No. He doesn't live in New York. Reginald Ferguson [00:40:32]: Alright. Will Roberson [00:40:34]: He he lives in Florida and he lives in DC. Great. Well, he's in New York, I think, maybe twice a month. Or he comes in New York. He handles his business, and they does the shopping. I mean, Chuck might be somebody that you might wanna talk to about a podcast. Yeah. Okay. Will Roberson [00:40:48]: Fly dude. Yeah. Very influential. Be a great conversation. Reginald Ferguson [00:40:52]: Sure. Let's do it if you're interested. Will Roberson [00:40:54]: Yes. Yeah. Reginald Ferguson [00:40:56]: Okay. That's that is super duper. Will Roberson [00:40:59]: Yeah. Reginald Ferguson [00:41:00]: So explain to me so kinda kind of laced us with with, Will Roberson [00:41:08]: some beverage. Yeah. Some libations. Some alcohol. Yes. Reginald Ferguson [00:41:12]: So I checked out the name. I'm not familiar with this name, but I love the name. Okay. Origin. Yes. Why don't you explain to me why we're doing this? For for people who are not list or all who are listening, why do we have this product placement with this brand? Will Roberson [00:41:28]: What was the deal? Well, origin is a company founded by one of my friends and a client and a friend, named Amy Homewood. Okay. Amy She's in there. Had the idea. She, joined the pandemic, got it back another pandemic thing. Sure. In the very beginning of the pandemic, she had she called me, said, well, come down to my place in DC. So went down to our home in DC. Will Roberson [00:41:53]: She said, I have an idea. She told me about she wanted to make some holistic vodka. So I said, holistic vodka? Okay. Well, it's it's actually very healthy for you. It's, it's not nothing that we could say, legally that it's healthy, but it actually is better for you in terms of the liver and all. It has a lot of antioxidants and has, artichoke in it. Okay. As I say, elderberry grapes, ring tea. Will Roberson [00:42:25]: No. It's muscadine grapes. It tastes very good, and, she started it, and then she bought Woody Harrelson in, and Woody Harrelson tasted it. He loved it. He became the celebrity, spokesperson for it and also an investor in the company. Nice. So, you know, now they're partners. And then one day, Amy called me and she asked me to make some very fine swag for the company. Reginald Ferguson [00:42:50]: So what did you make exactly? Will Roberson [00:42:53]: I made some sweatshirts and I made some gray velvet caps. Reginald Ferguson [00:42:56]: Okay. I saw the cap and then too. And truckers. Okay. Will Roberson [00:43:00]: Yeah. And she hired me to, make the swag. And so it's a brand new company, and I'm always getting involved in things at the very inception of it. You know? I'm not afraid to be involved in the very beginning to help things grow. So, you know, this is a new venture and we're doing stuff together, and this is a great product. I can't wait for everybody to taste this. Okay. Yeah. Will Roberson [00:43:26]: Alright. Reginald Ferguson [00:43:28]: Here's a question I have for you. Reginald Ferguson [00:43:31]: When I was on the gram, I saw a cap that seemed to be similar to your cap. So I'll hit you with it. Will Roberson [00:43:40]: Okay. Reginald Ferguson [00:43:41]: Did new era bite your style? Will Roberson [00:43:45]: Well, a couple of people Reginald Ferguson [00:43:47]: Drece is watching, so what what is the deal? What's going on? Will Roberson [00:43:50]: Yeah, man. A couple of people hit me up and was like, yo, bro. New era, you know, bitch your swag with the with the, the blue velvet baseball. Reginald Ferguson [00:44:00]: Yeah. You will. Will Roberson [00:44:01]: And, you know, it's not farfetched. Not farfetched because, like, during the pandemic, as we said, you know, I started with a lot of the street guys. And one of the most famous street guys in terms of fashion was mister Mark Alvaro Martinez. Awesome. You know? They all Yeah. I mean, he got millions and millions of views, and he was wearing my blue velvet, well, baseball cap. And, like I said, it's not far fetched because I know a lot of companies that have people who have their eyes and their ears to the street Reginald Ferguson [00:44:33]: To the streets. Will Roberson [00:44:34]: In terms of trends, what's hot and, you know, what's working, what are people wearing. And so, yeah, you know, it won't be the first time a a corporation has jacked my style. Reginald Ferguson [00:44:43]: You know? Okay. That sounds like real talk. Will Roberson [00:44:46]: Yeah, man. You know? I am an influencer, you know, but from the ground up, you know, not one of those high level multi millions followers I know. But, you know, people people are watching. They didn't watch me to see what I do. That that I do Reginald Ferguson [00:45:02]: know. So Yeah. Well Yeah. Seems very real to the field. Will Roberson [00:45:05]: Yeah. Reginald Ferguson [00:45:06]: Alright. We can Will Roberson [00:45:07]: do it. We wanna do a deal. Follow-up. We could collaborate. Reginald Ferguson [00:45:11]: That would be dope. Will Roberson [00:45:12]: We could collaborate on something. Reginald Ferguson [00:45:13]: W r new era. Why not? Will Roberson [00:45:15]: Yeah. Why not? Why Reginald Ferguson [00:45:16]: not? You know? Why not? Will Roberson [00:45:17]: I'm waiting. Yep. Reginald Ferguson [00:45:19]: All right. Got some questions for you. Will Roberson [00:45:21]: Okay. Why is fashion important? Fashion is important because when people first see you, they judge you based on what they see totally agree, you know So I I I look at fashion as a costume, you know? And if you're wearing a certain costume, you're gonna get a certain, effect, a certain idea about who you are as a person. So, you know, my personal style has always been, you know, I stick with the classics. I don't do a lot of logos, nothing like that, you know. Reginald Ferguson [00:45:58]: And who are the classics to you when you say I stick to the glasses? Will Roberson [00:46:02]: Ralph Lauren. I like Paul Smith. Reginald Ferguson [00:46:07]: Rocking the post with right here. Will Roberson [00:46:09]: Oh, okay. See? Yeah. Yeah. So, you know, I like Ralph or like Paul. I like, other brands like Bodner. Have you ever ever heard of Bodner? Reginald Ferguson [00:46:18]: Not familiar. Check out Bodner Okay. Will Roberson [00:46:20]: You know, for like sportswear, ski jack. Reginald Ferguson [00:46:23]: Oh, b o g n e r, Bodner. Will Roberson [00:46:25]: No. Bodner. Reginald Ferguson [00:46:25]: Bob I mean, b o g n yeah. Yeah. Yeah. Yeah. I'm sorry. I heard you, but it didn't get yeah. That's a classic. Reginald Ferguson [00:46:30]: That is a classic. Yeah. Yeah. Yeah. I know Bob. Will Roberson [00:46:32]: You know? And for the brands that get really creative, my favorite brand is Moncler. Okay. I love what they do. It's very artistic what they do. You know? Reginald Ferguson [00:46:42]: Yeah. I walked past, by the shop in solo. Yeah. Reginald Ferguson [00:46:45]: Man, I saw something in the window. Will Roberson [00:46:46]: Right. Like, what? Yeah. Reginald Ferguson [00:46:49]: Yeah. That might have been Reginald Ferguson [00:46:50]: the same day I saw Reginald Ferguson [00:46:52]: you at Slow Wear because that's right around the corner. Will Roberson [00:46:54]: Right. Right down the block. Reginald Ferguson [00:46:55]: Right. I think it might have been. Will Roberson [00:46:57]: Right down Reginald Ferguson [00:46:57]: the block. Yeah. So Will Roberson [00:46:59]: Yeah. Oh, that's crazy. Yeah. Reginald Ferguson [00:47:02]: What difference has fashion made in your life? Will Roberson [00:47:07]: Fashion has made, immense difference in my life because, you know, I'm from Harlem and when you're from Harlem, man, you gotta be fresh. Absolutely. You know? Super duper for. Yeah, man. And and you gotta be fresh and you gotta have some individuality. Absolutely. You know? Reginald Ferguson [00:47:23]: That's the New York way, not just uptown Reginald Ferguson [00:47:25]: Right. If I may say. Will Roberson [00:47:26]: Yeah. Yeah. Just New York. Right. Reginald Ferguson [00:47:27]: But Yeah. Yeah. But uptown is uptown. You have a you're the cultural center. Will Roberson [00:47:33]: Right. Yeah. For style and all that stuff. I always believed in having other brands that are classic, but I wanted to ask something of my own. So now, you know, I I have on, like, this ruffling pouch, You know? I have on, to pants a fly. These Adidas, I don't know if you see these. These cuts of Adidas in a Japanese pants by, Matsuda. Reginald Ferguson [00:47:57]: Oh, yeah. Yeah. Will Roberson [00:47:59]: Yeah. You know, and, you know, I'm also Will Roberson too, doc. I gotta put some Will Roberson on. Representing yourself. Reginald Ferguson [00:48:05]: You're on brand. Will Roberson [00:48:06]: No doubt. No doubt. You know? So your fashion is everything to me, man. It's just a a form of expression. You know? It's a way that you can make yourself, sort of like a canvas, you know. The naked body is a blank canvas. What you decide to put on, the the the textures, the the colors, the, you know, the patinas and all that, you know, It be it's it's your way of presenting yourself to the world and and being unforgettable, you know. I'm into colognes too, heavy. Will Roberson [00:48:41]: We will talk we'll be talking about that another time, you know, because you gotta smell good too, you know. Okay. Reginald Ferguson [00:48:48]: What's the top fashion tip you would give the everyday man so Reginald Ferguson [00:48:51]: he could look his best? Will Roberson [00:48:54]: Always have some nice shoes. Shoes are important. Have at least 2 nice suits, 2 sports jackets that you could interchange with the with the, the pants of the suits. 5 shirts, 5 nice dress shirts. Reginald Ferguson [00:49:23]: Kinda answered it. Yeah? Yeah. Will Roberson [00:49:25]: Yeah. Yeah. Yeah. Yeah. You gotta have certain pieces in your wardrobe that you could just interchange with each other. You know? And then every now and then, you buy a new piece. You know? You don't have to buy a lot of stuff. I agree. Will Roberson [00:49:38]: But buy the right stuff and then, you know, just interchange every now and then get fresh, you know, with some socks, ties, you know, maybe some wristwear. You know what I'm saying? Have a couple of nice watches, You know? Glasses. You know? Eyewear is important. Yep. You know? The accessories are very important. Reginald Ferguson [00:49:59]: I agree. Will Roberson [00:50:00]: You know? Yeah. Have some standard stuff, but make the accessories have flare. You know? Oh, I agree. Yeah. Reginald Ferguson [00:50:08]: Last question that I asked of all my guests now. Yeah. What does always be fly mean to you? Will Roberson [00:50:15]: Always be fly means, always be ready for the opportunity. Even if you're running out and going to the store, make sure you, you know, you dress appropriately because you never know who you're gonna run into. You know? Real talk. So that's what it means to me. You know what I'm saying? If you're always prepared and always ready, you never know when you walk out that door, you know, who's gonna step into your life. But, like, you know what? I like your style. You know? Especially if you're in fashion. So we'll talk. Will Roberson [00:50:46]: Wow. When you're in fashion, make sure it's always fashion. Yep. Yeah. Bro, Reginald Ferguson [00:50:54]: this is really great. Will Roberson [00:50:55]: Thank you, man. Reginald Ferguson [00:50:56]: No. Thank you. I appreciate you. I appreciate you too. You know that. Will Roberson [00:50:59]: Yeah, man. Reginald Ferguson [00:51:00]: You you the first generation of this podcast. Yes. And you see me grow and Will Roberson [00:51:05]: come up. And I'm and I'm here to support it all the way, man. Reginald Ferguson [00:51:08]: I appreciate it. Will Roberson [00:51:09]: Yeah. And Reginald Ferguson [00:51:09]: that's that really means a lot. Will Roberson [00:51:10]: Yes. So thank you. No doubt. Alright. Alright. Reginald Ferguson [00:51:16]: So you learned from Will how he created the idea for the cap and how it's become so popular. Reginald Ferguson [00:51:23]: Streets of Harlem to Madison Avenue. If you wanna be cool, go to Reginald Ferguson [00:51:28]: blue and cream, get yourself a cap. You can find Will Roberson on Instagram under his name will_roberson_designs. You wanna level up your cap game? Then let's make it happen. Take initiative and become fashion confident in 30 days. All you have to do is email me at reg@nyfashionweek.com Reginald Ferguson [00:51:53]: or consultative. Reginald Ferguson [00:51:57]: Well, that's a wrap. To my team of interns, past and present, who have helped make the Fashion Geek podcast what it is today, I thank Reginald Ferguson [00:52:07]: you. Always be fly.
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