About Reg Ferguson aka "New York Fashion Geek"

It all started when I was a little boy…

Reggie Childhood



Reg's Childhood

Reg Ferguson was born and raised in New York City, where he learned the importance of dressing well.

Ever since birth he's been a sharp dresser (I mean, take a look at him, his bottle probably matched his bib). Reg started New York Fashion Geek in an effort to help other men who weren't as fortunate with a fashion upbringing.




What's old is what's new again.

One day, at the age of 8, while watching his mom struggle to put on a '60s military jacket (it was the '80s), Reg listened to her share one of his first fashion lessons: "Reggie, don't forget, what's old is what's new again." She was right, the '90s are hot right now.


Grandma and Grandpa

Reg's grandma, who was a seamstress, and his grandpa, a Trustee at their local church, continued his training by constantly stressing the importance of dressing well.

Reg's grandma would pick out stylish items for him, sew them when needed, and wash and iron his dress shirts when he became a young professional.

Reg's grandpa taught him various tie knots (he stuck with the Half Windsor), showed him how to polish and maintain shoes (he has his old shoeshine kit and uses it to this day) and shared a mantra that Reg uses to this day, "Boy, always keep up your appearance."

Reg took all of those lessons, went overboard with them, and became a fashion consultant. He has incorporated a style uniquely his own and is sharing it with the world.

My project(2)

Not everyone is fortunate enough to learn the importance of style and fashion at a young age. I was. Because of this, I feel compelled and obligated to help men who weren't trained this way to become the very best they can be. It is my mission.

My Core Values


Getting a root canal might sound like more fun than buying a pair of socks but if you do it with me, you'll get a kick out of it.


You'll discover how developing the best version of yourself can change your life. I swear on a stack of GQs.


Understand how style, fashion and coordination work. I have decades of knowledge so I can teach and empower you.


Though I believe you get what you pay for, I can always find you a good deal.


Know that I am not going to play you. I want you to look your best.


To "Be fly" means to look smooth. Stylish. Sharp. 

It's how you carry yourself. Your demeanor. It's being the best you can be. To stand out amongst the rest. To be confident in your choices. It's to have the fellas give you the nod and the ladies or guys give you the eye and their phone number.

Reginald Ferguson of New York Fashion Geek At Uniqlo Keith Haring

Remember! The Goal Is Not To Look Like Me. The Goal Is To Be The Best Version Of Yourself.

So Why Should You Let Me Help You?

Do you have a minute? It's a doozy.

My friend Ben is a standup comic. I used to see him perform on Saturdays. Those nights, there were two performances; his and me ragging him backstage for what he wore . The MC and some of the comics would hang out to watch me tear my friend to shreds. One Saturday, after doing my free insult comedy routine, Ben said, "If you hate my outfits so much, why don't you do something about it?" So I did.

With his input and permission, I changed his look. For the first time in his life, he said he started receiving compliments on his outfits. I can't tell you how good that made me feel. One night while having Thai food (feeding me was the payment for my services back then), Ben said, "If you could do this for real, would you do it?" "What do you mean?" "If you could do this for a living, would you do it?" "Sure." Ben said if I pursued this, he would build my website. I did and New York Fashion Geek was born.

Helping People Makes Me Feel Good. Let Me Help You Feel Better By Dressing Better.



Let's talk!