About Reg Ferguson aka “New York Fashion Geek”

It all started when I was a little boy…

Reggie Childhood



Reg's Childhood

Reg Ferguson was born and raised in New York City, where he learned the importance of dressing well.

Ever since birth he's been a sharp dresser (I mean, take a look at him, his bottle probably matched his bib). Reg started New York Fashion Geek in an effort to help other men who weren't as fortunate with a fashion upbringing.




What's old is what's new again.

One day, at the age of 8, while watching his mom struggle to put on a '60s military jacket (it was the '80s), Reg listened to her share one of his first fashion lessons: "Reggie, don't forget, what's old is what's new again." She was right, the '90s are hot right now.


Grandma and Grandpa

Reg's grandma, who was a seamstress, and his grandpa, a Trustee at their local church, continued his training by constantly stressing the importance of dressing well.

Reg's grandma would pick out stylish items for him, sew them when needed, and wash and iron his dress shirts when he became a young professional.

Reg's grandpa taught him various tie knots (he stuck with the Half Windsor), showed him how to polish and maintain shoes (he has his old shoeshine kit and uses it to this day) and shared a mantra that Reg uses to this day, "Boy, always keep up your appearance."

Reg took all of those lessons, went overboard with them, and became a fashion consultant. He has incorporated a style uniquely his own and is sharing it with the world.

Because of the training I received as a child, I feel compelled to share my gifts with those who weren't blessed with that nurturing and training. I am here to teach, guide and empower you to become the best you can be.


My Core Values


You might want to get a root canal quicker than you want to buy a pair of socks but if you do it with me, you'll get a kick out of it.


You're not going to look like me (this took years to build) but we're going to make you the best version of yourself. I swear on a stack of GQs.


You need to understand how style, fashion and coordination work. I have decades of knowledge so I can teach and empower you.


Though I believe you get what you pay for, I can always find you a good deal.


Know that I am not going to play you. I want you to look your best.


To "Be fly" means to look smooth. Stylish. Sharp. 

It's how you carry yourself. Your demeanor. It's being the best you can be. To stand out amongst the rest. To be confident in your choices. It's to have the fellas give you the nod and the ladies or guys give you the eye and their phone number.

Reginald Ferguson of New York Fashion Geek At Uniqlo Keith Haring

Why Work With Me

The reason why I'm better than the rest is because of my business experience. I went to business school (NYU: Stern) and I was in Corporate America for many years before I became an Independent Contractor. I understand the business and work culture from the Fortune 500s to the gig economy, from the AVP to the freelancer to WFH. What you wear determines where you will go career wise, whether you're an employee or an owner. Even when you're chilling.

You may feel a good sense of style is not needed in your workplace but I'm telling you, regardless of your industry, how you present yourself plays a major role in how people trust you and trust leads to more career opportunities, promotions and money.

And, I make it fun! Fashion should always be fun. I promise I'll make you laugh while we're improving your look. It won't be painful at all.

I guarantee, if you work with me, you'll receive a compliment about your wardrobe. Multiple times. Guaranteed.

Remember! The Goal Is Not To Look Like Me. The Goal Is To Be The Best Version Of Yourself.


Photo credit: Kofi Oliver